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Wednesday, March 19, 2008

Altrok Radio is on hiatus.

It has been a privilege to bring you Altrok Radio.

Over the years, it's been fun trying to bring you the best in new music and relevant classics, but there comes a time when one must move on, and this is the time.

We know there's lots of other places where you can hear new music, and it may have been presumptuous of us to think, in today's world, that we could keep you interested to the point where you actually listened regularly, or told other folks to listen in as well.

And, apparently, clicking on advertisements at altrokradio.com was a bit of a stretch, too.

And God forbid you should actually come out to a club night we were sponsoring.

We tried to make a little money at this; we really did. But it was pretty much all for naught. We've finally come to the realization that, frankly, the audience for what we did at Altrok Radio was pretty much ourselves.

And for a while, that was okay; it was fun while it lasted. But nobody clapped loud enough or long enough for us to hear, and so now's the time to move on.

We're sorry we couldn't spend the time necessary to make it an actual contender for your attention.

Maybe we'll find a way to do it again in the future; while it's nice to think that's a possibility, it's unlikely. There's always hope, though.

But it's going to take some convincing, and probably a lot of effort on the part of someone who isn't me, 'cause I've done my best for seven years, first with the website, then the web station, and it hasn't worked. It's okay, I'm not holding my breath.

At any rate, time's a-wasting; we're outta here. Seeya 'round.

2 Comments:

Blogger Anne said...

Hi Sean - You and I have met at the Melody reunions and discussed altrok a few times. I just want to say thank you for playing great music for so long. I, for one, can see that you really enjoy playing new music, and I appreciate your herculean efforts to bring a ray of sunshine to the people who listen. I hope that this is a slight case of burn-out and that you change your mind.

Anne O'Brien
Hoboken, NJ

11:55 AM, March 20, 2008  
Blogger Anne said...

Hi Sean - You and I have met at the Melody reunions and discussed altrok a few times. I just want to say thank you for playing great music for so long. I, for one, can see that you really enjoy playing new music, and I appreciate your herculean efforts to bring a ray of sunshine to the people who listen. I hope that this is a slight case of burn-out and that you change your mind.

Anne O'Brien
Hoboken, NJ

11:56 AM, March 20, 2008  

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Welcome to Altrok.com, also available at AltrokRadio.com and AltrockRadio.com. Here's where the remaining listeners of several fine radio stations have retreated, regrouped, and built a replacement strong enough to stand on its own. It builds on the independent legacy of New Jersey's FM106.3, New York's WPIX and WLIR, Oklahoma's 105.3 The Spy, the pre-buyout mindset of KROQ, WBCN and WHFS and of every other alternative station that was destroyed at a moment's notice - not because they weren't making money, but because there was bigger money to be found elsewhere.
 
We've stood by as truly independent alternative rock radio died. Sure, something called "alternative" took its place, but we know for sure that anything that "tests well" with soccer moms just ain't alternative. (Even if some of us happen to be soccer moms.) So we've taken matters into our own hands.
 
This really is independent alternative rock radio, visible here at Altrok.com and audible at our web radio station. It has the classic music that fired our passions back in the day - or that we maybe only heard about from our elders - but it's mostly made of the new music that does precisely the same for us now. We're paying attention to scenes all over the world, watching the energy build, and waiting to see what it creates. Wherever it happens, we'll make sure you can hear about it here. We've been slowly building all this since 2001, and now that you've noticed us, we're glad you're here.
 
Of course, it's only here because you want it to be here, and it can only stay if you help it along - especially by checking out our advertisers (they support us) and by listening (the more that listen, the more visible we are.) Please use the "feedback" link above to let us know whether it works for you, and what you want it to be as the future unfolds. (And if you need help hearing it, let us know that, too.)