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Thursday, February 28, 2008

Altrok Radio's FM Showcase: A Program Note

by Altrok Radio

The webcast of the Altrok Radio FM Showcase is moving to Mondays...details below.

Primarily because it just makes more sense to air it at the beginning of the week rather than toward the end of it, but mostly because it has gotten a lot easier to make it happen (cool new editing software will, hopefully, do that for you) we're moving the FM Showcase to Mondays at 11:30am Eastern, with a preview early Monday at 0730 GMT.

But if you'd like to catch it at its original time, catch it today at 11:30am Eastern.

I suspect it's time to come up with something new for that slot, now that it's available...we'll see...

posted 2/28/2008 10:40:00 AM

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Welcome to Altrok.com, also available at AltrokRadio.com and AltrockRadio.com. Here's where the remaining listeners of several fine radio stations have retreated, regrouped, and built a replacement strong enough to stand on its own. It builds on the independent legacy of New Jersey's FM106.3, New York's WPIX and WLIR, Oklahoma's 105.3 The Spy, the pre-buyout mindset of KROQ, WBCN and WHFS and of every other alternative station that was destroyed at a moment's notice - not because they weren't making money, but because there was bigger money to be found elsewhere.
 
We've stood by as truly independent alternative rock radio died. Sure, something called "alternative" took its place, but we know for sure that anything that "tests well" with soccer moms just ain't alternative. (Even if some of us happen to be soccer moms.) So we've taken matters into our own hands.
 
This really is independent alternative rock radio, visible here at Altrok.com and audible at our web radio station. It has the classic music that fired our passions back in the day - or that we maybe only heard about from our elders - but it's mostly made of the new music that does precisely the same for us now. We're paying attention to scenes all over the world, watching the energy build, and waiting to see what it creates. Wherever it happens, we'll make sure you can hear about it here. We've been slowly building all this since 2001, and now that you've noticed us, we're glad you're here.
 
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