Altrok's Rantcast: Altrok Radio's Mid-Summer Slackfest

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Monday, July 10, 2006

Altrok Radio's Mid-Summer Slackfest

Summer is a time for swimming, tanning, getting together with friends, and generally enjoying the time of year before there isn't any more of this time of the year to enjoy.

Which makes it a difficult time to compile a solid slate of new music every week - and so, the fallout from last week's 4th Of July celebrations is that, this week, there won't be any new picks on Altrok Radio.

...but fret not. After all, we cram enough into every week that it's likely you haven't heard a lot of the new music we've featured. And then there's the rest of the library, which is only taking a momentary breather from getting bigger, and bigger, and bigger. We're big on the "bigger."

We'll likely have a couple more slack weeks over the summer - specificallly the weeks starting July 31 and August 14 - but now you know, and that's better than not knowing, right? Sure it is.

So we're planning next week's extravaganza. Right here, by the pool. As soon as we're done with this margarita. Or maybe the next.

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Welcome to Altrok.com, also available at AltrokRadio.com and AltrockRadio.com. Here's where the remaining listeners of several fine radio stations have retreated, regrouped, and built a replacement strong enough to stand on its own. It builds on the independent legacy of New Jersey's FM106.3, New York's WPIX and WLIR, Oklahoma's 105.3 The Spy, the pre-buyout mindset of KROQ, WBCN and WHFS and of every other alternative station that was destroyed at a moment's notice - not because they weren't making money, but because there was bigger money to be found elsewhere.

We've stood by as truly independent alternative rock radio died. Sure, something called "alternative" took its place, but we know for sure that anything that "tests well" with soccer moms just ain't alternative. (Even if some of us happen to be soccer moms.) So we've taken matters into our own hands.

This really is independent alternative rock radio, visible here at Altrok.com and audible at our web radio station. It has the classic music that fired our passions back in the day - or that we maybe only heard about from our elders - but it's mostly made of the new music that does precisely the same for us now. We're paying attention to scenes all over the world, watching the energy build, and waiting to see what it creates. Wherever it happens, we'll make sure you can hear about it here. We've been slowly building all this since 2001, and now that you've noticed us, we're glad you're here.

Of course, it's only here because you want it to be here, and it can only stay if you help it along - especially by checking out our advertisers (they support us) and by listening (the more that listen, the more visible we are.) Please use the "feedback" link above to let us know whether it works for you, and what you want it to be as the future unfolds. (And if you need help hearing it, let us know that, too.)