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Wednesday, June 21, 2006

The Random Gush

Altrok.com's been around a few years now, and has generally spent a lot of time and verbiage looking at big pictures - like "The music industry is corrupt" or "The radio industry is corrupt" or "Congress is full of uninformed politicians easily led by the corrupt music and radio industries into passing laws that are against the interests of almost all of the people that voted for them."

But what we haven't done a lot of is tell you what we like. Musically, that is. I mean, we give you names and songs, but after a while that just sort of blurs into a grey space, when the fact of the matter is that we play music that really excites us.

So rather than the big picture, it probably makes more sense to post a lot of little pictures, more often. Since there's a pile of songs that excites us every week, we'll try to take the time to tell you why they excite us. And while that's probably just more dancing about architecture (and, full provenance given, that line was first told to me by Peter Buck, and he acknowledged he was quoting Martin Mull) it appears that we might actually like dancing about architecture.

When theres a new big picture to bring into focus, we'll do that. Remember, we were the ones who told you, back in early 2001, that portable MP3 was going to replace radio, and radio was going to respond poorly by trying to emulate portable MP3 players. The concept of an "iPod" didn't even exist back then, so there's no reason not to suspect we'll try to keep you ahead of other concepts that don't yet exist.

But we'll take a bit more time to gush about the music, m'kay?

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Welcome to Altrok.com, also available at AltrokRadio.com and AltrockRadio.com. Here's where the remaining listeners of several fine radio stations have retreated, regrouped, and built a replacement strong enough to stand on its own. It builds on the independent legacy of New Jersey's FM106.3, New York's WPIX and WLIR, Oklahoma's 105.3 The Spy, the pre-buyout mindset of KROQ, WBCN and WHFS and of every other alternative station that was destroyed at a moment's notice - not because they weren't making money, but because there was bigger money to be found elsewhere.
 
We've stood by as truly independent alternative rock radio died. Sure, something called "alternative" took its place, but we know for sure that anything that "tests well" with soccer moms just ain't alternative. (Even if some of us happen to be soccer moms.) So we've taken matters into our own hands.
 
This really is independent alternative rock radio, visible here at Altrok.com and audible at our web radio station. It has the classic music that fired our passions back in the day - or that we maybe only heard about from our elders - but it's mostly made of the new music that does precisely the same for us now. We're paying attention to scenes all over the world, watching the energy build, and waiting to see what it creates. Wherever it happens, we'll make sure you can hear about it here. We've been slowly building all this since 2001, and now that you've noticed us, we're glad you're here.
 
Of course, it's only here because you want it to be here, and it can only stay if you help it along - especially by checking out our advertisers (they support us) and by listening (the more that listen, the more visible we are.) Please use the "feedback" link above to let us know whether it works for you, and what you want it to be as the future unfolds. (And if you need help hearing it, let us know that, too.)